big apple

by william on October 24, 2009

demo

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Microformatos

by william on October 24, 2009

Hace unos pocos días tuve la oportunidad de participar en un seminario online de SEMPO presentado por Chris Humber* (360i) acerca de Resultados Universales, y en el cual se mencionó que una de las prácticas vigentes y de mayor importancia es la utilización de Microformatos (Microformats), la cual es todavía desconocida u obviada por muchos [...]

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Demystifying the Google Ad Auction

by william on March 13, 2009

Simple formula:

Google AdWords Auction Model

It works for Google for the following three reasons:
1. Makes the users happier, and users get to see more relevant ads.
2. Makes the advertiser happier, showing more relevant ads, more likely to get results from the viewers.
3. Makes Google happier because with more users happier and more advertisers happier they make [...]

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Google Showing Longer Meta Descriptions on the SERPs

by william on February 13, 2009

According to a recent SERPs analysis conducted by Search Engine Roundtable, Google is planning on enabling longer snippets that will allow Web sites to show up to 4 lines of text from the Meta Descriptions tag. This is important because it will offer Web sites the opportunity to attract visitors based on nicely and thought [...]

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