About

I’m an Internet Marketing consultant based out of New York City and run my own Search Marketing company Conversion Action offering a range of services from keyword research to Pay-Per-Click management and Search Engine Optimization.

I was born in Cartagena, Colombia, but at the age of 18 I moved to Bogotá for school where I lived at for 12 years. In year 2006, I decided to start a new life in North America and so far I’m enjoying every sip of it.

I have over 10 years experience creating integrated Online marketing campaigns and brand-building experiences. Over that period I have developed Web solutions for companies over 10 different sectors that include names such American Express, Kotex, Motorola, Voice123.com, Terra Networks USA, Kool, Kent, Lucky Strike, SAP, NosotrasOnline.com, Pequenin.com, Nestlé, Fedco and Avantel.

Also, I have served as a Co-Chair of the Search Engine Marketing Professionals Organization (SEMPO) Latino committee, and have been a guest speaker at Search Engine Strategies and ad:tech.

In the past 3 years I´ve spent a lot of time implementing successful SEO programs for online retailers for my agency, ECommerce Partners, and I´m also highly involved in product development and research.

My favorite hobbies include:
Baseball
Couchsurfing
Movies
Hiking
Working Out
Skiing
Facebook
Twitter
Traveling
Networking
Exploring new restaurants and cuisines
Modern Art exhibitions

This blog will give me a platform to comment on a range of e-commerce, Web design and Internet marketing issues. Hopefully one or two posts might encourage small to medium-sized businesses particularly in the US Hispanic market to invest in online marketing and build a successful long-term Internet strategy.