Leverage Google Analytics to understand and improve your digital channels performance.
Google Analytics Audit
Ensuring that Google Analytics is set up correctly is critical for your business.
If you implemented Google Analytics by yourself, without previous education or certification, chances are that you omitted important configuration steps that can turn your data inaccurate. Let me identify and correct those inefficiencies so you can trust your reports.
The following are the key areas that I cover in a Google Analytics audit:
- Tracking Code
- Configuration
- Data Integrity
- Measurement
- Conversion Tracking
- Account Linking
- Mobile Apps
- Accelerated Mobile Pages Analytics
Google Tag Manager
Cut reliance on your website developers to tweak your Google Analytics tracking code. Let me simplify your tracking implementations needs from a centralized non-techie/user-friendly interface.
Migrate to Google Tag Manager with confidence.
I’ll help you map out a transition strategy that will maintain the consistency of your data.
Other Web Analytics services:
User Clickstream Analysis
When applied in conjunction with data from Google Analytics, a User Clickstream Analysis will show you a detailed view of how your website visitors interact with the different elements on your pages (images, navigational links, videos, footer menus, etc.), and the paths they take through the website.
I use relatively inexpensive tools like CrazyEgg and Hotjar to collect, analyze, and report aggregate data about your pages.
I’ll help you answer some of the questions that you want to know about your website performance, like:
- Is the layout optimal for what I want users to accomplish on the page?
- Are my users seeing the content I want them to see?
- Are my users finding what they’re looking for on the page?
- Are my calls to action motivating or visible enough?
- What links are users clicking?