William Álvarez is an SEO consultant based off South Florida focused on Enterprise and International SEO projects. Currently leading the SEO practice at Mindshare USA, and formerly performed as Director of SEO with Catalyst (both companies part of GroupM/WPP).
Born and raised in Cartagena, Colombia. William moved to Bogotá at 18 years old to attend university, and after 12 years living there, he decided to start a new life in the U.S since 2006.
Experience & Career as an SEO Consultant
William has over 20 years’ experience creating integrated online marketing campaigns and brand-building experiences. Over that period he has developed marketing solutions for companies in over 10 different sectors that include names such as Apple Computers, UPS, VW, Audi, Alpina Productos Alimenticios, GSK, Revlon, American Express, Kimberly Clark, Colgate, Motorola, Voice123.com, Terra Networks USA, Televisa, EsMás, SAP, Shell, and many more.
Previous work experience includes:
- VP of SEO, Retail, JPMorgan Chase Bank NA (CHASE, J.P. Morgan, Chase Private Client, JPMorgan Chase & Co.)
- Strategic Advisor, SEO, Torre.co
- Director of SEO, eCommerce Partners
- Marketing Manager, Torrenegra Internet Solutions
- Director, Ogilvy Interactive, Colombia
- Senior Account Manager, i-network Hispanoamérica (now ANTEVENIO)
- Marketing Intern, Columbia TriStar Buena Vista Films of Colombia (Disney Pictures, SONY Pictures)
Experience developing and executing campaigns involving:
- SEO (eCommerce, Technical, Local, Video, Content)
- Paid Search
- Holistic Search
- Performance Content & Gap Analysis
Guest Speaking & SEO Industry Contributions
William has served as a Co-Chair of the SEMPO Latino committee, and has also been a guest speaker at ClickZ Live (formerly SES Conference & Expo), adtech, CVent Connect, Tech SEO Boost, and a jury for AdWeek’s Media Plan of the Year, among other participations on industry webinars.
Industry Publications
TriFactor Marketing Content Day, June 2024, SEO is changing and adapting to new AI capabilities.
SEO Round Table, Google Structured Data & SEO Mentoring, interview with Barry Schwartz.
SEO in 2023 book, What’s in Store for SEO in 2023?, livestream, podcast and video interview with David Bain.
How Top Multi-Location Brands Are Driving Growth At Scale [On-Demand Webinar]
Viral Content Bee, How to Recover After Losing Rankings in Google’s Core Algorithm Updates [Twitter/X SEO Chat]
Defining SEO Goals as a Digital Marketer
From Search to Source: Best Practice Digital Marketing Techniques
Serial Marketers SEO Q&A with William Álvarez and Jason Berkowitz
Balancing Top & Bottom Funnel Content for Better Business Results
Performance Marketing Perspective: Interview with Catalyst’s William Álvarez
Interview: Advantages of Remote Work with Aleyda Solís
Catalyst POV on Mobile Search in 2011
Search Engine Watch, Implementing your Search Strategy for the Latino Market, Part 1 in 2007, with Grant Crowell
Personal Life
- My dog 🐶
- Working out 🏋🏽♂️
- Movies 🍿
- Hiking 🥾
- Skiing ⛷
- Traveling ✈️
- Running 🏃🏽
- Networking 🤝
- Exploring new restaurants and cuisines 🍱
- Modern art exhibitions 🖼
Please reach out using the contact form or at william [dot] alvarez [at] gmail [dot] com, or feel free to start a fresh conversation on LinkedIn at anytime.